| As the sun begins to makes its presence felt and the | | | | wristband itself can be produced in any colour you |
| wet ground and fields begin to dry (and hopefully stay | | | | want and in a variety of styles. You can also print your |
| that way) the UK festival season scene starts to kick | | | | logo or design onto the wristband or incorporate some |
| into life. This coming weekend we have the BBC | | | | element of your product/service into the design/shape |
| Radio One Big Weekend in Bangor followed the | | | | of the wristband to come up with something unique. |
| following week with the Summer Madness festival on | | | | The beauty of these wristbands is that they are not |
| the Isle of Wight. | | | | intrusive, they look sort of "cool" and they are incredibly |
| Of course the big ones are Glastonbury in June and | | | | easy to carry around because they just slip onto your |
| the V Festival in August. These two events will pull in | | | | wrist. The flash memory on the wristband can be |
| over 275,000 people alone and for marketers the | | | | pre-loaded with music tracks, videos, product |
| prospect of getting this number of people from a | | | | information, links to web sites and so on. They can |
| reasonably tightly defined demographic profile in one | | | | also be used just like many other wristbands are and |
| place over a couple of days is manor from heaven. | | | | that is to gain preferential access to events or shows |
| But how best to market to them after all no at a | | | | taking place at the venue. |
| concert will have the remotest interest in being | | | | Its easy to imagine a scenario where the wristbands |
| bombarded with paper flyers, leaflets or sales | | | | are given away to targeted festival goers who the |
| brochures. So you've either got to get very creative | | | | advertiser then allows access to a free bar area or |
| and go with things that will be useful at the event like | | | | VIP area providing they are wearing the wristband. |
| hats, caps, umbrella's, plastic poncho's, toy balls, beer | | | | The same wristband then has the advertisers product |
| openers etc. or you've got to come up with something | | | | information pre-loaded onto it with links to web site |
| that is immediately recognised as being "valuable" and | | | | competitions and other events. |
| will be useful post the event. | | | | Use of the wrist band after the festival is over is |
| One idea is a branded USB wristband. These work in | | | | pretty much guaranteed because people like and use |
| exactly the same way as conventional USB memory | | | | memory sticks on a regular basis and a memory stick |
| sticks but they are manufactured in the shape of a | | | | that can be carried as easily as a wrist band and is |
| silicon/rubber wristband. The flash memory component | | | | synonymous with a festival is something people will |
| is embedded into the wristband connector and the | | | | want to wear and be seen to wear. |