Beware of Fake Flash in Promotional USB Memory Flash Drives

The continued popularity of USB memory sticks andthrough the hassle of breaking open a sample just to
flash drives for promotional and marketing activitiescheck that the internal memory is as specified.
has spawned a parallel market in the supply of cheap- Simple repackaging and re-labelling the memory
and often fake products. Understandably procurementsticks to make them look like they have more memory
managers and buyers are constantly looking at waysthan they actually do.
to drive down their costs and it's tempting when you'reThe best way to avoid becoming a victim of these
offered memory sticks at a significant discount toscams is to buy from a trusted and reputable supplier
order them. After all the pictures of the memory sticksand ideally a local supplier that will take ownership of
you'll be shown to support the order will look prettyany post delivery problems or issues you might have.
much the same as other quotes you'll no doubt haveWhilst it's incredibly tempting to buy direct from some
obtained from other suppliers so how do you know ifof the "factories" advertising themselves on the
what you're being offered is genuine?Internet think long and hard about it before you commit
Firstly, lets be clear on what some of the typicalto an order. How for example will you deal with any
scams are:problems once you have taken delivery of them?
- Use of "re-cycled" and Grade B flash memory chips.Typically once a "factory" has shipped they will not
These are flash memory chips that have beentake the product back and your chances of
salvaged from other products or perhaps failed a fullrecovering your money and taking action against them
QA process. They are likely to be to correct memoryare slim to non-existent!
size but they will have a much higher failure rate andAlso many of the supposed "factories" offering
will typically perform poorly, e.g. the read/write speedsdiscounted prices are not really factories or
will be slow.manufacturers at all. Whilst they may have fancy web
- Masking" smaller capacity flash chips to make themsites with lots of images of production staff diligently
look bigger. This is where the external flash disk andsitting at desks manufacturing and assembling memory
packaging is marked up to look like it's a 1GB stick, thesticks these are typically just "stock photos" and the
memory stick when connected to a PC will alsofactories will either be agents, middlemen or fraudsters.
suggest it has 1GB of storage but the actual capacityThe only way to be truly sure is to visit your supplier
is say 256MB or 512MB. Extremely difficult to spot.on site, check their factories and working conditions,
- Using cheaper memory components rather than thecheck that they are complying with the current RoHS
specified brands. If you want a memory stick with aregulations and that they meet all the latest WEEE and
specified high-grade chip such as Intel or SamsungREACH Compliance Regulations. Failing this just go
then you'll pay a premium for these but you'll also trustwith a local supplier of branded memory sticks that
your supplier that these used. Once your memoryhas already undertaken all of this due diligence.
sticks are delivered you don't want to have to go