| So you may find yourself wondering what promotions | | | | have a basic design you will be doing good. You don't |
| are the best ones for building your business. Well | | | | want to have something fancy that ends up looking |
| although each business must gear their promotions to | | | | like another logo and then people become confused |
| their own unique business a lot can be learned by the | | | | about your brand. |
| companies that have put themselves on the map. | | | | By going with something simple you will help people |
| It doesn't take long to think of some companies that | | | | remember as well as keep others from copying your |
| have some very good logos and slogans. Just imagine | | | | logo. You have seen those brands in the grocery store |
| and you will probably think of a few right off the bat. | | | | that you thought were one thing when you picked |
| You all know what the Nike swoosh looks like. How | | | | them up and then realized it was some brand you |
| can such a simple plain image make you automatically | | | | never heard of. This can happen to anyone who has a |
| think of this company? It isn't all that colorful. They | | | | successful business or product. The simpler and more |
| actually change the color of the swoosh according to | | | | clear you logo is the less likely that this will happen. |
| the color of the product. You can look at McDonald's | | | | What you need out of this planning is some good |
| the same way. It is an automatic memory when you | | | | recognition for your logo. The hope is that you will be |
| see those golden arches. | | | | able to eventually have the logo so well known so that |
| Don't be one of those company's that end up | | | | is all that you need for people to see. They will know |
| confusing people with a complicated logo. If it has too | | | | your logo and understand the business that it |
| much stuff in it then people won't remember it. It is a | | | | represents. It is just a matter of time before your |
| simple fact that when people see something in passing | | | | unique logo becomes something that is well known. |
| they only remember the basics of it. So if you only | | | | |