| way | | | | Some of the more common uses include: |
| There is a huge growth usage USB memory sticks | | | | 1. Giveaways at trade shows, exhibitions and |
| and in part its being fuelled by the advertising and | | | | conferences — branded USB memory sticks |
| promotions industry. But, what are all the USB memory | | | | are an ideal way to get your brand distributed and |
| sticks being used for. | | | | your sales brochures brought to life. Pre-loading links to |
| It’s no exaggeration to say that millions and | | | | your website, including sales videos and presentations |
| millions of Branded USB Memory Sticks are given | | | | together with product sheets and special offers. |
| away free every year and the trend is accelerating. | | | | 2. Seminars where they are typically pre-loaded with |
| But why, what makes a branded USB memory stick | | | | speakers notes, presentations and details of |
| such a great item and what are they most commonly | | | | forthcoming seminars and events that the audience |
| being used for? | | | | might be interested in. |
| Branded USB Memory Sticks are incredibly popular | | | | 3. Press Launches — handing out a branded or |
| with everyone because: | | | | even a custom shaped USB Memory stick at a press |
| 1. They are incredibly handy gadgets that make storing | | | | launch is a great way to engage with the invited |
| and transporting large amounts of data very easy. | | | | journalists. Custom USB memory sticks manufactured |
| 2. They come in a range of designs and styles that | | | | in a shape to represent the event are becoming |
| look great when printed up with a logo or brand. | | | | increasingly popular because of the wow factor |
| Matching the body of many of the USB Memory | | | | and talking point they create. |
| Sticks to a primary colour from the printed brand is | | | | 4. Product Launches — USB memory sticks |
| relatively easy to do and inexpensive and helps to lift | | | | printed with the logo or design of your product (or |
| the overall look and feel of the memory stick. | | | | even manufactured in the shape of your product) and |
| 3. People like to receive branded USB memory sticks | | | | pre-loaded with product information, preview videos, |
| because of their perceived value and because of their | | | | pricing etc are popular. More and more companies are |
| intrinsic usefulness. | | | | now using memory sticks are a core part of their |
| 4. They are small and light so transportation, storage | | | | overall sales and marketing mix and launch plans. |
| and distribution is never an issue. | | | | 5. University Fresher Fairs — every student |
| 5. They have global appeal. Unlike some promotional | | | | loves something for nothing and if it can’t be |
| products that only work in certain markets and cultures | | | | beer then a USB memory stick is a good substitute |
| USB memory sticks have a universal appeal. | | | | particularly if you can pre-load it with lots of useful |
| 6. They are easy to use and data (files, music, videos, | | | | information for them on the university, life as a student, |
| presentations, etc.) can be stored onto the memory | | | | student offers, housing information, student union details |
| stick before they are distribution. | | | | etc. |
| 7. Prices have fallen over the last few years making | | | | 6. Schools — Many schools now mandate the |
| them a cost effective marketing and promotional tool. | | | | use memory sticks and are either making them |
| What are the most common uses for Branded USB | | | | available to students free of charge or supplying them |
| Memory Sticks? | | | | with the school crest/logo on at a subsidised rate. |
| Not surprisingly given their popularity the usage of | | | | Whilst not an exhaustive list it does illustrate the range |
| memory sticks continues to grow and new and | | | | of uses the once humble USB memory stick is now |
| innovative uses for them are being found all the time. | | | | being put to. |