| It all started when Trent Reznar, head man from the | | | | any company to promote any kind of product on the |
| band Nine Inch Nails, started throwing dozens upon | | | | device. Such a device may weigh less than forty |
| dozens of USB flash drives into the crowd at one of | | | | grams, and be only a few inches long, hence coining |
| their concerts, each one emblazoned with the "NIN" | | | | their associated nickname, the 'thumb drive.' |
| logo. The contents of the flash drives was a | | | | Businessmen and women, students, as well as both |
| promotional video for their upcoming album, and was | | | | casual and experienced computer users alike will all |
| regarded as one of the most successful viral | | | | benefit from the experience of using a promotional |
| marketing campaigns ever seen. | | | | USB flash drive. In fact, anyone who has ever had a |
| There is a new and emerging paradigm within the | | | | need for an external mass storage device, seeking to |
| computer paraphernalia industry, and that is the | | | | backup their personal data for easy movement, will |
| production of promotion cheap USB flash drives. | | | | find one of these units incredibly helpful. I know I found |
| These devices are designed as a gateway for | | | | my own personal device to be a crucial player back |
| companies and groups to connect with their audiences | | | | when I was studying at college. I don't think I'd have my |
| in a manner that is far more effective than the old, | | | | degree today had I not had a flash drive to help me |
| traditional 'free pens and notepads.' It is in this way that | | | | back up my files. |
| these units contain promotional videos, programs and in | | | | One of these models is generally built to be tough, as |
| some cases games, all which have been designed to | | | | they are normally carried around on keychains and |
| connect and establish a powerful brand name. | | | | lanyards, and have to weather the normal day to day |
| Branded USB flash drives are among some of the | | | | rough and tumble. Most are encased in hard plastic; |
| highest selling marketing products these days, and are | | | | however, some of the more professional models are |
| used by such companies as Microsoft, Pepsi, Integria | | | | encased in stainless steel or iron! Do expect to pay |
| and Burgangy Records. In some cases, companies | | | | more for such security, though. |
| happily give these items away for free on the street! | | | | So, if you are in the marketing department of your |
| This is possibly the result of the extremely low cost to | | | | organisation, and are looking for a new and fresh way |
| produce modern drives, due to improved technologies | | | | to promote your products or services, do consider the |
| and evolutions of production techniques. | | | | purchase of bulk cheap USB flash drives for |
| A cheap USB flash drive may hold anywhere from | | | | promotional purposes. Not only are they cost effective, |
| two hundred and fifty six megabytes, all the way up to | | | | they are an excellent way to establish your brand |
| six teen gigabytes, which is enough storage space for | | | | integrity. |