| A USB memory stick is a very handy piece of | | | | unique thing, so that people are not as likely to simply |
| technology. They are about the size of a stick of gum | | | | ignore what is written on them. Give them away as a |
| but they can store an amount of information that it | | | | key chain, and you have a great way to promote your |
| would take hundreds if not thousands of books to | | | | business in a way that people will actually appreciate. |
| store. They are cheap and easy to obtain. They are | | | | If you are a teacher or professor, it is pretty simple to |
| very tough and not subject to the same kind of | | | | get books up loaded and out on the sticks, which |
| damage and wear that other forms of data storage | | | | means that you can just give your students the |
| were. For all of that, we have not even begun to | | | | information rather than having to make them slog to |
| scratch the surface of what they are capable of. This | | | | the library and hope the information is available. |
| is not just a matter of making use of their data | | | | Musicians can take advantage of USB memory sticks |
| storage abilities but also their potential for marketing | | | | by placing songs and video content on them. Since a |
| and branding. A small, cheap and powerful data | | | | few songs will hardly even make a dent on the |
| storage like a USB memory stick has a lot of potential | | | | memory capacity of the most common sticks, you will |
| for ways to make different types of content available. | | | | also being giving fans something they can use. Or you |
| This could be useful for anything from promoting your | | | | can do a limited run of them with all the music you |
| band to helping students in the classroom. | | | | have made, or a recording of every gig on a tour. |
| Of course, the most simple way for a business to use | | | | Since they have such huge capacities, it will be easy to |
| a USB memory stick is to give them away to clients | | | | have all your music available in one place for your fans |
| or prospects branded with your company name and | | | | to buy. In fact, since they are so cheap you could even |
| logo. In the not very distant at all future, this will | | | | give them away as incentive to come to shows. |
| become the new equivalent of giving away pens with | | | | If you are an author with a large catalogue of books, |
| your company information on them. | | | | stories or essays, you can put them on a memory |
| Unlike pens, however, which are so ubiquitous that | | | | stick and sell that. In fact, putting them on a stick allows |
| people most forget what is written on them even while | | | | you to make use of places like eBay which do not |
| they are using them, a USB memory stick is still a fairly | | | | allow download sales anymore. |