Connecting Your Business to Town Pride

I recently appeared on my town's cable TV access• Volunteer for them.
station, on a very popular show that "everyone"• Donate.
watches. My subject? How we "do" history outside of• Find out what, exactly, they need support for. Can
the classroom in my community, and how we -you help underwrite a lecture series? Help get
individuals AND businesses - can support our localresearch done? Pay for a local history book project?
history.Fund their collections digitization - which they are all
I happen to live in an extraordinarily historic town, and asupposed to be doing, but it's prohibitively expensive?
top tourist destination in New England. On the TV• Offer 10% off something for customers who join
show, I cited numerous examples of how historythe museum.
exists all around us in the public arena - from• Use their historical photographs at your place of
museums, historic houses, parks, and memorials, tobusiness for publications or displays.
house plaques, historic markers, the names of streets,Other ways to support local history
and statues of historical figures. But none of this• Support a historical event by volunteering, donating,
happens by magic, nor is it all maintained andpromoting it to family, friends, or within your business -
preserved by magic, and that's where we can all playand also go!
a role.• Support preservation projects - businesses,
Ways to support local historyespecially, can be local heroes if they help save an
The host of the show and I both encouraged ourimportant building or preserve a historical park.
viewers to get out and walk, take a tour, take a trolley• Support history IN the classroom - history
ride, visit sites, and "play tourist" in their town. Truly, foreducation is getting cut and cut, how can you help?
very little or no cost, residents in a historical communityBack a school project? Fund a new curriculum or visits
can plan a thoroughly enjoyable "stay-cation" to avoidfrom reenactors? Start a history scholarship or a
spending money on gas, hotel, and meals. Businesseshistory teaching award?
can give employees an afternoon off to explore, or• Back public history projects - a mural, a statue,
sponsor a private walking tour for their staff.  artwork for a playground, the creation of a new
So the first way we can all support our local history iswalking tour -these projects last for a long time and
simply by learning and enjoying it ourselves. (And if youinvolve considerable publicity.
have kids, please bring them with you! Nothing turnsYour business and town pride
young people on to history like seeing the sites whereIf your business is located in a historical community, you
events took place, or interacting with talentedKNOW your customers love their local history. For a
demonstrators, reenactors, and tour guides.)small investment on your part, you can easily win
You can also:people over. You can attract customers and their
• Join the nonprofit museums and historic houseloyalty, and you can secure your reputation in your
museums in your town (most are membershipcommunity as a business that knows and cares about
organizations).its local history.
• Promote these sites to your friends, family, andTap in to town pride, and see how your efforts come
co-workers.back to you!