| al poster is so versatile, this is due to the unit having a | | | | Otherwise a wireless digital poster is the solution if you |
| commercial grade screen and a built in media player, | | | | have multiple sites, so WIFI takes the stress out of |
| providing a flexible yet cost effective solution. | | | | visiting each location and updating the media manually. |
| With more and more businesses seeing digital | | | | These cost a little more however they will cost less |
| advertising as a way to interactive with consumers | | | | than the fuel you would be paying for driving to each |
| and uplift sales, business owners and managers are | | | | location excluding any labour time. |
| investigating digital posters due to their low investment | | | | Why would nightclubs and bars want to use digital |
| cost but high impact visual and audio promotions. | | | | signage? |
| These units start at a small 17 display and go up to | | | | Well we have all seen the neon signs above the bar |
| a massive 80 display, all have a built in media player | | | | promoting the weeks special beer or cocktail, |
| that stores the advertising content onto a memory | | | | now using digital posters the manager can create a |
| card, normally CF cards. | | | | special menu of drinks that are on offer |
| Who is using digital posters? | | | | between a set time and schedule this using the |
| Well, everyone from nightclub owners to restaurant | | | | onscreen software to display the promotion during |
| and bar owner/managers. They want to move with | | | | slow periods to get people in the bar spending, then |
| the times and replace their old static printed posters | | | | switching to another promotion when it traditionally gets |
| with dynamic advertising screens. | | | | busier. |
| Potential problem with digital posters. | | | | Nightclub and bar owners can also sell advertising |
| The only issue that has been raised is with the kind of | | | | spots on their system to local taxi companies and |
| clientele that frequent these locations, sometime | | | | restaurants, so when people have finished at the bar, |
| consuming too much alcohol and get violent and | | | | they can get a taxi easier or even book a restaurant |
| occasionally vandalises something in the rest room or | | | | table to follow on from the nightclub or bar. |
| the nightclub, however one company has gotten round | | | | LCD Enclosure Global have added the ArmaPoster to |
| this by designing and manufacturing a steel | | | | their range of products that they manufacturer, along |
| ArmaPoster, this protects the digital poster from | | | | with their monitor enclosure and flat screen enclosures, |
| vandalism, with a thick ¼ thick viewing window | | | | providing a cost effective solution for every application. |
| that has a special anti reflective coating on it. | | | | They also supply a range of digital poster for indoor |
| How to update content. | | | | digital signage, however most of their solutions are for |
| If you only have one site where the digital posters are | | | | outdoor digital signage. |
| located, it is easier and more cost effective to just | | | | LCD Enclosure Global — anything else is a |
| update the content using the USB connector on the | | | | compromise. |
| poster to upload new content and ads. | | | | |