| Mention the word "sticker" in the context of | | | | problems of scratching and gradual erosion of the |
| promotional flash drives and you don't always get a | | | | printed logo, particularly if the sticks are attached to a |
| positive reaction. For some reason peoples perception | | | | set of keys on a key ring. If you are looking for |
| of stickers is that they will look cheap and nasty and | | | | branded memory sticks that are likely to be subjected |
| that they're just a poor relation to memory sticks | | | | to this sort of punishment and you want your brand to |
| where the body of the memory stick itself is printed. | | | | remain intact then the use of domed stickers might be |
| But don't rush to judge because not all "stickers" are | | | | the solution. |
| equal. The sort of stickers used on USB flash drives | | | | Another benefit of domed stickers is that they can be |
| are not the sort of tacky sticker that someone has | | | | printed in just a matter of days and then applied to |
| knocked up on a local printer and just plonked onto a | | | | blank (unprinted) stock. If you're printing complex logos |
| blank flash drive. Improvements in sticker technology | | | | or logos with 3 or 4 colours and you need them in a |
| now mean you can use something called a "dome" | | | | hurry then domed stickers can also work out cheaper |
| sticker. | | | | than getting memory sticks printed locally. |
| A dome sticker is a combination of a high colour print | | | | Of course the acid test is how the stickers look on the |
| protected under and raised resin dome. The stickers | | | | memory sticks and whether the finished product is |
| can be produced in any shape and can accommodate | | | | going to do justice to your brand. From the memory |
| even the most complex of prints, including graduated | | | | sticks we've seen where domed stickers are used |
| tones that typically can't be printed directly onto a | | | | we can reassure you that they look fantastic. We're |
| memory stick. | | | | not suggesting you should always use domed stickers |
| So not only are dome stickers more flexible in terms | | | | because for some flash drives printing is and will |
| of the complexity of print they can support but the | | | | always remain the best option. But, if you're in a hurry |
| resin layer applied to the sticker encases and protects | | | | and you don't mind limiting your choose of flash drives |
| the printed logo and helps prevent wear and tear. | | | | to those that work well with domed stickers then they |
| Printed memory sticks can occasionally be subject to | | | | are an excellent solution. |