| Whether it's to support the launch of a new collection | | | | And the real beauty of a flash drive is that they have |
| in London, Paris or Milan or to hand out to the fashion | | | | a life beyond the event or show because people like |
| press at a press launch, branded USB flash drives are | | | | to use them for saving and carrying their own data |
| becoming a popular accessory within any Press Kit or | | | | around. So, it's important if your order them to choose |
| Pack. | | | | a version that has enough memory to incentivise the |
| After all branded flash drives done well look cool, | | | | on going use of the flash drive. This way you not only |
| trendy, and to use some overused expressions | | | | get immediate benefit at the show/event but you will |
| synonymous with the fashion industry are very much | | | | hopefully get a brand advocate that will continue to |
| "of the moment" and are a "must have" accessory | | | | use your flash drive and promote your brand long |
| that "just screams" that you're "on trend". Seriously | | | | after the end of the show/event. |
| though branded flash drives or memory sticks as they | | | | There are lots of different designs and styles of flash |
| are sometimes called are just a great way of handing | | | | drives to choose from and even if any of the |
| out your portfolio, magazine shots, reviews and | | | | "standard" designs don't do it for you remember that |
| information on the collection, the designer and so on. All | | | | you can commission your own bespoke design. Pretty |
| of this information can be pre-loaded as files, movies, | | | | much any shape can be produced so don't be afraid |
| clips and web links onto the memory stick which in turn | | | | to let your creative juices flow but do remember that |
| can be branded with the house brand. | | | | custom versions take a couple of weeks longer to |
| Its so much easier to hand out a small, compact and | | | | produce. Cost wise they are only marginally more |
| stylish branded flash drive that contains all of these | | | | expensive and this is primarily because of the extra |
| information than printing loads of photos and reams of | | | | tooling and set-up costs. |
| paper. Not only is it easier but its more cost effective | | | | If you're not sure whether to go with a standard |
| to duplicate them onto a memory stick and its certainly | | | | version or custom model then give your supplier a call. |
| cheaper to transport a few hundred memory sticks to | | | | They should be able to guide you through the options |
| your event venue than it is to truck thousands of | | | | and help you choose the right memory size for your |
| printed sheets, brochures and CD's. | | | | event. |