| > | | | | your photos, instead you had to wait until your film had |
| Normal 0 | | | | been developed and printed before you could see |
| In the same way that the Box Brownie revolutionised | | | | what pictures you had taken. |
| photography in the early 20th Centaury the introduction | | | | In the same way that the Box Brownie revolutionised |
| of digital image technology, digital cameras and mobile | | | | photography in the early 20th Centaury the introduction |
| phones with integrated cameras has revolutionised | | | | of digital image technology, digital cameras and mobile |
| photography 100 years later. Today pretty much every | | | | phones with integrated cameras has revolutionised |
| mobile phone can take good quality photos and these | | | | photography 100 years later. Today pretty much every |
| can be posted onto web sites and social networks | | | | mobile phone can take good quality photos and these |
| sites within seconds and shared around the world. | | | | can be posted onto web sites and social networks |
| Normal 0 | | | | sites within seconds and shared around the world. |
| Eastman Kodak introduced the first Box Brownie in | | | | It’s not just the amateur photographer that has |
| February 1900 and in doing so they opened up | | | | switched to digital photographic technology but |
| photography to the masses. The Brownie was a | | | | professional photographers now typically use digital |
| pretty basic cardboard box with a simple lens that | | | | cameras rather than their film based alternatives. One |
| took pictures on 117 rollfilm. It was simple to use, cheap | | | | of the benefits for Professional Photographers of this |
| at $1 per camera and its launch was backed by a | | | | digital revolution is their ability to save and distribute |
| marketing campaign that encouraged everyone to pick | | | | their portfolios electronically. This applies not only to |
| up a camera and take snaps. | | | | how they save and store their own work but |
| During its lifetime hundreds of millions of Box Brownies | | | | increasingly to how they save and distribute their client |
| were sold. Of course of the years it went through a | | | | shoots, portfolios and wedding photos. |
| number of design changes and technology | | | | For some they will simply email the photos or post |
| upgrades but the fundamental box shape | | | | them on a web site to be downloaded. Others |
| remained. | | | | might supply them on a CD or DVD but one of the |
| It would be fair to say that the Box Brownie will have | | | | more recent and innovative trends is to distribute them |
| introduced many Professional Photographers during | | | | on a USB flash drive printed up with the logo and |
| the early 20th Centaury to their profession. It also had | | | | details of the photographer. The branded USB |
| a huge impact on our ability to chart social history | | | | flash drives look much more professional than a CD or |
| through the snapshots that were taken with the | | | | DVD and help to promote and develop the |
| Brownie. | | | | photographers brand — they in effect become |
| Whilst the Brownie brought photography to the | | | | a sales vehicle in their own right and they personify |
| masses it still relied on roll-film technology that needed | | | | just how much the world of photography has moved |
| processing using chemicals and a fair degree of skill. | | | | on from the early days of the Boxed Brownie. |
| With roll film there was never any ability to preview | | | | |