| If you've got a product launch coming up and you need | | | | the information on your new product or service. |
| to make a bit of a splash about it then, in addition to all | | | | Loading them up with piles of brochures, copies of |
| of the regular "fanfare" activities that you're no doubt | | | | FAQ's, technical sheets is unlikely to be popular. You |
| planning, its worthwhile considering supporting your | | | | could of course email this information out after the |
| product launch with a fully customised USB flash drive. | | | | event or post it onto a web site or you could do |
| One of the primary objectives of any product launch | | | | something a little more interesting and unusual and |
| event has got to be getting your audience informed, | | | | pre-load all of this information onto a customised |
| excited and enthused about your company and your | | | | (bespoke) USB flash drive. |
| product(s). You want them to go away from your | | | | A Custom USB Flash drive can be manufactured in |
| event as advocates; you want them to write positive | | | | the shape of your new product or designed to look like |
| articles about the product, to post articles on their blogs | | | | your product brand. It will be unique to you and your |
| and to use social networking sites to create plenty of | | | | company, it will function just like any normal USB flash |
| "chatter" about what they've seen and what you're | | | | drive and done well it really grab people attention. In |
| launching. | | | | addition to carrying your product launch information its |
| Typically at any launch event there'll be plenty of new | | | | highly likely that the flash drive will get used by the |
| information to disseminate and then distribute. You'll | | | | recipient after the event to save and carry their own |
| have executives and product managers briefed, | | | | data around. This on-going usage of the flash drive all |
| primed, and well rehearsed to deliver a knock out pitch, | | | | adds to the viral effect that you need to underpin your |
| your Q & A's will have been developed and honed to | | | | launch. |
| perfection and the venue carefully chosen to create | | | | Bear in mind that if you do order custom USB flash |
| the right ambience and put your audience in the right | | | | drives that you need to allow around 3-4 weeks for |
| frame of mind. | | | | the design and production of the flash drives. The |
| With all of this attention to detail don't forget that at the | | | | data-loading can be done during the manufacturing |
| end of it all when the lights go up and the audience | | | | process or any time right up to the event itself. |
| goes to leave you want them to have at hand all of | | | | |