| Step 1 - Admit the Problem. | | | | "papers." Recycled Elephant Poo is one choice. |
| Thinking of going green with your Marketing? The First | | | | Another choice is to use some branded flash drives |
| step is to admit the problem. What is the problem? | | | | for brochures and business information; and print paper |
| Perhaps we don't quite exactly know what the | | | | copies. Not only do you save paper, but also your |
| definition of "green" is. No need to be embarrassed, | | | | brand will get seen over and over again by those who |
| there's a lot to know and discover; we are still learning | | | | use the flash drive to save their important files. |
| too. | | | | STEP 3 - Boost Your Brand. |
| All you need to know about eco friendly products can | | | | Educate your customer/client base. Get them used to |
| be found in a good Eco Friendly Dictionary or Glossary. | | | | the idea of digital catalog instead of paper; or reusable |
| How you can contribute to improving your company's | | | | shopping bags instead of "paper or plastic," and |
| carbon footprint? Begin to educate yourself about the | | | | tumblers instead of Styrofoam cups for hot drinks. |
| different aspects of going green with your company's | | | | Gently move them over to new and better way. |
| marketing program. | | | | Overcome their fears and overcome your fears. Build |
| Step 2 - Go Paperless. | | | | relationships and boost your brand! |
| The second step in going green with your marketing is | | | | What Going Green Can Do for Your Marketing When |
| a simple step. Go paperless. If you use catalogs in your | | | | going green, will your logo and design still look |
| business, convert to a paperless, digital, catalog. There | | | | amazing? Will you gain customers or lose customers? |
| are some amazing high tech digital catalog solutions | | | | How much more will it cost? A good green marketing |
| available. If you replace paper or plastic bags, with | | | | consultant will help you to: |
| "eco-usable" canvas bags. This step can save you | | | | Help you to maximize your promotional impact. |
| thousands upon thousands of dollars in printing | | | | Minimize the negative impact on the environment. |
| depending on your reliance of paper. If you need | | | | Improve the relationship with your customer/client base. |
| physical brochures, there are options for alternative | | | | |