| Local home shows are a great way to meet | | | | speak directly to an interested, captive audience. Make |
| face-to-face with potential home buyers and current | | | | sure all attendees are given a copy of your business |
| homeowners. However, you can meet, greet and hand | | | | card or marketing materials, and try to take some time |
| out business cards until you're blue in the face and still | | | | after the event to be available for questions and |
| not get a real, solid lead. | | | | answers and one-on-one discussion. |
| To learn some tips, tricks and simple methods you can | | | | Be an Attraction |
| use to obtain effective real estate leads at a home | | | | Setting up a generic booth at a home show and sitting |
| show, keep reading. | | | | there is not going to attract visitors. To make your |
| Don't Just Focus on Homeowners | | | | booth stand out, you need to become an attraction. |
| Home shows are packed with homeowners, but | | | | To become more of an attraction, you could hire a |
| they're also full of contractors, carpet cleaners, | | | | staging company to set up a small light setup and |
| painters, mortgage brokers and other potentially useful | | | | multimedia presentation. Additionally, you could give |
| contacts. | | | | away free products like a USB memory key with your |
| By building a contacts network that includes other | | | | website on it or other inexpensive gifts to make your |
| professionals in the business, you can set yourself up | | | | booth more attractive. |
| for referrals, lead trade agreements and other mutually | | | | Generate Leads |
| beneficial business arrangements. So, take an hour at | | | | Be sure potential clients leave your booth with |
| the beginning or end of the trade show day and walk | | | | something more than your business card in the hand. |
| around to the other booths to introduce yourself. | | | | Make an impression on them and get their information |
| Get on Speaker's Panels | | | | so you can follow up afterward. |
| One of the best ways to build leads, attract attention | | | | For example, you could offer free home value |
| and set yourself up as an expert is to get yourself | | | | evaluations. This simple exercise may attract |
| onto the seminars and speaker's panels that are | | | | homeowners to your booth and net you their full |
| hosted at most home trade shows. | | | | contact information, real estate details and the |
| These events tend to be popular, often filled to | | | | comforting knowledge that you've already built a real |
| capacity, and they afford you a great opportunity to | | | | lead who could generate business. |