| "body"> | | | | storage capabilities of these compact devices to |
| USB flash drives - also often referred to as thumb | | | | deliver their message. Flash drives can now be |
| drives or jump drives - act as reusable portable hard | | | | pre-loaded with data, music, video or other content. |
| drives. These small units - about the size of a pack of | | | | The devices can also be setup to auto-run a |
| gum - can easily be carried in a pocket, worn around | | | | marketing message or load a specific website when |
| the neck like a necklace or used as a key chain by | | | | inserted into a computer. Customers are able to |
| your clients and prospects. There are even USB flash | | | | continue to use the flash drive, storing their data |
| pens - with the flash drive "hidden" inside the writing | | | | alongside the pre-loaded content. A custom logo USB |
| utensil. | | | | flash drive that also holds a pre-loaded message or |
| USB flash drives plug directly into your Universal Serial | | | | presentation offers companies the benefit of delivering |
| Bus (USB) port of a computer and are typically built to | | | | a branded product AND targeted message at the |
| hold between 64 megabytes and 2 gigabytes of data. | | | | same time. |
| The popularity of flash drives have grown significantly | | | | The concept of delivering your marketing messages |
| over the past several years as storage capacities | | | | via thumb drive was started several years ago when |
| have increased and USB-enabled computers have | | | | automobile manufacturers provided flash drives |
| become ubiquitous. The popularity and capabilities of | | | | pre-loaded with presentations touting the features of |
| flash drives has led to the advent of flash drive | | | | their latest models. The idea has caught on - and not |
| marketing. | | | | just for big companies. Looking for creative and cutting |
| The use of USB flash drives as effective marketing | | | | edge ways to stand out from the competition, large, |
| tools is continuing to evolve for forward thinking | | | | medium, and small sized firms, companies and |
| marketing professionals. | | | | organizations across a wide range of industries are |
| Custom Flash Drive Marketing Delivers Branded | | | | now looking to flash drive marketing to communicate |
| Product To Customers | | | | their messages. |
| Thumb drives can be stamped with a company's logo | | | | Ways That Organizations Can Utilize Flash Drive |
| and as a result, custom logo USB drives have become | | | | Marketing:o Schools can provide handbooks and |
| trade show and convention favorites. | | | | required course materials to incoming students via |
| Companies are giving branded custom logo flash | | | | thumb drives featuring school colors and mascot. |
| drives to key customers and prospects providing them | | | | Students can continue to use the thumb drive for data |
| with an instant reminder of your company every time | | | | storage and transfer throughout the school yearo |
| they use the flash drive to transfer files or back up a | | | | Design and creative agencies can provide multi-media |
| document. Providing your customers (and potential | | | | portfolios with links to additional web-based contento |
| customers) with a branded custom logo USB flash | | | | Bands can promote and deliver new music via flash |
| delivers a great way to market by keeping your brand | | | | drive. In addition, bands can use USB mp3 players to |
| in front of customers while giving them something of | | | | allow users to listen to music directly from the device |
| real value they will use over and over. | | | | As the popularity and capabilities of USB flash drives |
| Flash Drive Marketing Delivers Branded Product With | | | | continue to grow, marketing professionals will continue |
| Targeted Messages | | | | to find unique and innovative ways to utilize flash drive |
| Using flash drives as branded giveaways and | | | | marketing. The marketing possibilities may only be |
| corporate gifts are just the tip of the marketing | | | | limited by the imagination. |
| iceberg. Savvy marketers are increasingly using the | | | | |