| 1. Load your product catalogue to your flash drives | | | | already is. |
| Do you want to make sure that your product | | | | Get a lanyard or a keyring added to it so that the |
| catalogue or product manual gets to your audience? | | | | device is easier to carry around. Or buy one that has |
| Then why not consider getting the catalogue loaded to | | | | a tool such as a torch or laser pointer built in. There |
| your flash drives before you send them out? | | | | are a variety of ways to make them more fun and |
| A few pointers here. First, convert them to PDF | | | | useful, so have a look at these. |
| format from whatever you currently have them in | | | | 3) Get it shaped to suit your needs |
| before you save them. Why? Well not every | | | | Are you expecting the drives to be carried around by |
| computer can access word documents and worse still, | | | | your customers a lot? If so, then maybe you should |
| the new docx format is not supported by a lot of | | | | get them in a credit card size and shape so that they |
| computers. But PDF format is supported by a lot of | | | | can easily be slipped into a wallet. Best of all, this |
| computers and distributing the document in PDF format | | | | provides plenty of eye catching space to print your |
| looks so much more professional. | | | | logo on both sides of the device. So you get a tool |
| Next, you can also get the documents protected on | | | | that catches people's attention whilst being so easy to |
| the drive so that they cannot be deleted or | | | | carry about they will want it with them all of the time. |
| overwritten. This means they will live forever on the | | | | A sure winner on the marketing front. |
| drive and will always be at hand when your customers | | | | Or maybe you want a shape that compliments your |
| use the flash drive. | | | | logo or product. If your logo has a distinct shape then |
| And do not worry about having to load a few | | | | you might like to have your drives shaped the same |
| thousand drives yourself - ask the company supplying | | | | way, just slightly larger than the intended print to allow |
| them to do it for you! | | | | a margin around the logo. |
| 2) Make the device useful in more ways than one | | | | Or the shape can reflect your product, such as the |
| There is no doubting that the flash drive is a useful | | | | range of ball shapes available, or wine bottles, lorries |
| device that can be used in many different ways, from | | | | and so on. There are plenty of shapes on the market |
| backing up data to carrying important files around with | | | | and you can certainly invent your own to add to the |
| you. But you can also make it more useful than it | | | | collection! |