| As effective as they are for marketing your brand, | | | | - Branded office supplies like pens, sticky notes and |
| promotional products can also be used for internal | | | | other desktop accessories |
| branding. According to the Promotional Products | | | | - Personal items usable in the office like mugs, food |
| Association International (PPAI), Employee Relations | | | | items, etc. |
| and Events, take up approximately 8.39% of | | | | Long-term plans for improving retention could also |
| promotional products sales. This general category | | | | include structuring a loyalty program. Reward |
| covers morale and motivation, corporate / employee | | | | employees who have spent a considerable amount of |
| events, employee orientation, organizational | | | | time with the company with: |
| commitment / corporate identity, corporate | | | | - Premium gift items such as watches are perfect for |
| communications, employee training (other than safety) | | | | employees who have been with the company for |
| and employee referral programs. Meanwhile, Internal | | | | over ten years. |
| Promotions - which covers sales incentives, TQM / | | | | - Smaller and less expensive gift items can also be |
| quality programs, productivity, inventory reduction, error | | | | given to employees on the anniversary of their hire |
| reduction and attendance improvement - take up | | | | date. Folios, tumblers and lapel pins are good gifts for |
| about 4.31% of sales. Promotional items used for | | | | this purpose. |
| Employee Safety Education / Incentives are about | | | | Motivation and Morale Boosting |
| 3.05% of total product sales. Finally, the PPAI survey | | | | Recognizing and rewarding achievements is one way |
| also indicates that Employee Service Awards (including | | | | to motivate employees and boost their morale. This, in |
| anniversary recognition, service awards, etc) comprise | | | | turn, can greatly increase your company's productivity |
| about 5.45% of sales. | | | | level. A rewards program is one way to go about this. |
| In total, 21.2% of promotional products are geared | | | | The first thing you have to do is to set a clear criteria |
| towards employees. This shows that most employers | | | | for qualification. Let your employees know that the |
| recognize that motivated employees are an asset to | | | | goals you set for them are practical and achievable. |
| increasing the bottom line. If you haven't taken | | | | Then, conduct surveys to find out what your |
| advantage of promotional products for this purpose | | | | employees want as part of the program. |
| yet, now is the right time. Here are some ways for | | | | - Plaques and awards are best given out when you're |
| you to use promotional products in the corporate | | | | honoring specific achievements. For instance, in sales, |
| world: | | | | you can use an engraved award to recognize the |
| Recruitment and Retention | | | | employee who has garnered the highest margin or the |
| Use promotional products for recruitment like you | | | | top sales volume. |
| would trade show tchotchke. Hand them out to job fair | | | | - Premium gift items can be part of your rewards |
| attendees to increase traffic to your booth. You can | | | | program. Try to keep your selection as diverse as |
| also set aside special gifts to be given out to qualified | | | | possible. Have some thing for both men and women. |
| applicants to encourage them to pursue their | | | | Get unisex gifts as well. Especially for rewards that |
| application. | | | | require points in exchange for items, it is recommended |
| Once you've gathered the best personnel, you would | | | | that you get a little bit of everything into the mix. |
| naturally want to keep them within your organization. | | | | Building Team Spirit and Office Camaraderie |
| As such, you can begin by making them feel welcome | | | | A fun way to use promotional items in the corporate |
| with simple gifts. When packaging your orientation or | | | | arena is for building team spirit. Sports events and |
| welcome kit, you can include the following: | | | | company picnics are a great venue for distribution. |