| Credit Cards have been with us for nearly 100 years | | | | So not only do these cards slip easily and comfortably |
| albeit the first general purpose cards were not | | | | into any wallet or purse but they also have the added |
| launched until 1966 when the very first Visa card was | | | | benefit of being large and flat enough to carry |
| issued. Whilst there have been huge developments in | | | | complex and intricate prints. So, if you've got a large |
| the underlying accounts associated with these cards | | | | logo, a logo with lots of colours or perhaps a logo with |
| and the cards themselves have developed to include | | | | graduated tints then your options with a standard |
| integrated microchips and holograms the basic size | | | | memory stick like the ubiquitous twister flash drive are |
| and shape has not really changed since their launch. | | | | limited but with the credit card version you can pretty |
| The beauty of this for the promotional industry is that | | | | much have what you want. |
| pretty much everyone now carries a wallet, purse or | | | | The USB Credit Card just like any other USB drive |
| bag with them that has a compartment designed to | | | | can (and should) be pre-loaded with sales brochures, |
| carry a standard credit card shaped product. So whilst | | | | marketing material, media files, external web links and |
| the promotional industry has historically not been in the | | | | so on. These files can (if you allow them) be deleted |
| market of giving away credit cards per se it has | | | | by the user after they have been read and they can |
| latched onto the potential to give-away products that | | | | then use the storage space of the USB drive to save |
| fit neatly into a wallet or purse. | | | | their own documents to. Pre-loading data files is a |
| Examples of this include cards shaped calendars, card | | | | great way to get tons of useful information into the |
| shaped calculators, card shaped CD-ROM's and so on. | | | | hands of your customers and prospects and in giving |
| As such it's perhaps no surprise that we have now | | | | them a branded USB credit card you'll be giving them |
| have the credit card shaped USB flash drive. These | | | | something that will be used and stored in their wallet |
| credit card USB flash drives work in exactly the same | | | | along with their other important cards. |
| way that a "standard" flash drive work but the flash | | | | In the credit card industry this used to be called getting |
| memory, the flash controller chips and all of the | | | | "share of wallet" and there's no doubt that by getting |
| connectors etc. have been squeezed into a card that | | | | your brand prominently placed in a wallet or purse that |
| is barely any thicker than a standard credit card. | | | | you're brand is going to get a real fillip. |