| Small business bloggers carry an advantage, in terms | | | | all of your videos (re-purposed blog posts). |
| of their website's SEO rankings, over non-bloggers that | | | | 3. Videocast or Video Podcast |
| own a small business: | | | | Use the exact same video file you just created and |
| -55% more visitors to their sites | | | | create and submit this video files to a video cast |
| -97% more links to their websites (more quality links, | | | | website like You can create a channel, just like you did |
| better seo rankings) | | | | on Youtube, and house all of your new video casts. |
| -434% more indexed pages (number of pages | | | | Your blog blog posts have now turned into an online |
| "crawled" by search engines" | | | | TV show.Once again, use relevant key works in all of |
| We can all agree blogging is a great social media | | | | your descriptions, to be picked up by search engines. |
| tactic to gain more visibility in the search engines, but | | | | 4. Ebook |
| what else can be done to drastically increase website | | | | Collect all of your blog posts from one month, place |
| traffic? | | | | them into one cohesive display in a document, and |
| If small business owners are going to dedicate | | | | create an ebook that offers valuable content for any |
| themselves to writing blog posts on a daily or weekly | | | | prospect to consume in your niche market. In the |
| basis, why not maximize the results by re-purposing | | | | ebook, include a call to action back to your website in |
| this content to help drive pre-qualified traffic to their | | | | the case - god forbid - that your ebook gets |
| websites? | | | | distributed in viral fashion. Go a step further and send |
| Here are 7 killer ways to re-purpose a blog post to | | | | an email offer for a free ebook download to your list |
| gain more visibility on the web to help build top of mind | | | | or a strategic partner's list. People can then download |
| awareness, increase traffic, and increase sales: | | | | from your homepage or a landing page. |
| 1. Audio Podcast | | | | 5. Back-end Products |
| Using a free audio recording/editing software like | | | | Take all of your recorded mp3 blog post audio files |
| Audacity, create an audio podcast by reading your | | | | from one month and burn them onto CDs, which you |
| blog post and recording. Once done reading the post, | | | | can sell as back-end products (Yes some people still |
| make sure to include a call to action to drive listeners | | | | listen to CDs in the car). You can even organize all of |
| back to your website to subscribe to your blog (you | | | | your blog posts from the past 6 months into |
| want to build your email list). Easily convert the newly | | | | categories. For example, if I did this with my posts, I |
| recorded audio file to an mp3, in audacity, and upload | | | | might have marketing, attract more clients, mindset, and |
| the file to a free podcast hosting and publishing service | | | | sales-oriented CDs. Make sure you've included a call to |
| like PodBean. Tag your newly uploaded podcasts and | | | | action in these recordings so that if I give this CD to a |
| PodBean will automatically submit these to iTunes, | | | | friend, he is coming back to your site for more. |
| where the masses can now subscribe to start listening | | | | 6. Thumb Drives |
| to your content. | | | | Instead of burning onto a cd, place these same audio |
| 2. Viral Video | | | | files onto inexpensive portable flash thumb drives that |
| Use the exact same audio file you just recorded and | | | | you can send to hot prospects, or to your current |
| create a 1-slide video using any simple video editing | | | | clients. Everybody likes a valuable gift in the mail. |
| program, like Windows Movie Maker. Your audio | | | | 7. Expert Articles |
| recording will be the "background" music. On the slide, | | | | Turn all of your blog posts into "expert articles" and |
| include your post title or headline, your company name | | | | submit them to article submission sites like |
| and website, and a call-to-action driving people back to | | | | EzineArticles or ArticlePR. Most of these sites house |
| your website to subscribe to your blog. Post the video | | | | internal search engines where prospects come looking |
| on video sharing sites like YouTube or Vimeo, and | | | | for content. Google, Yahoo, and Bing salivate over this |
| make sure to tag and describe your video with key | | | | rich content as well. Make sure that you fill out your |
| words relevant to your target market. Since Youtube | | | | author profile on these sites and include your contact |
| is really a giant search engine, when prospects search | | | | information or website address in your author resource |
| for keywords, your videos will pop up and they can | | | | box. You'll also want to upload picture in your profile, if |
| enjoy your content and maybe even begin to believe | | | | applicable. People like seeing the author. |
| you are truly an industry thought leader? If you want to | | | | Consistency is key. Leverage these these blog |
| get real aggressive, create a YouTube channel for | | | | content re-purposing tactics and watch your traffic |
| your business, where people can subscribe and view | | | | skyrocket. |