| If you've ordered some branded USB memory sticks | | | | thought on the merits of which approach is best but if |
| for your sales conference, show or exhibition and | | | | you do load lots of data onto the flash drives and then |
| really want to squeeze the maximum value from them | | | | "lock" this data you make it less likely that the stick will |
| then you should consider loading data onto the | | | | be used and therefore negate the benefit of the user |
| memory stick as well. Whilst the printed USB flash | | | | carrying it around with them. |
| drives will do a great job at showing off your brand or | | | | Its always easier (and cheaper) to load the data onto |
| logo loading data onto the sticks is a easy and cost | | | | the branded memory sticks during the manufacturing |
| effective way to give your customer easy access to | | | | process but if this is not possible then don't panic |
| your sales, pricing and promotional material. | | | | because most supplier of branded memory sticks |
| After all the most expensive part of any branded flash | | | | offer a local, post-production data loading service as |
| drive is the flash memory housed within the stick itself | | | | well albeit this tends to be a little more expensive. |
| so it makes sense to make use of it. Any file that can | | | | One of the simplest and most effective things to data |
| be digitized can be stored on the flash drive. A good | | | | load onto a USB flash drive is a link to your website. |
| rule of thumb is that any data that can be stored on | | | | Loading these links onto the memory sticks is very |
| your PC or Mac can be stored on the memory stick | | | | very simple. If you are loading web links yourself just |
| but its best to stick to file or data types that most | | | | connect the USB stick to your PC and wait for the PC |
| people will have the application to open on their PC or | | | | to allocate a Drive Letter to it and generate the |
| Mac. | | | | "pop-up" window so that you can see what's on the |
| Files that are typically pre-loaded onto a USB Flash | | | | stick. At this point you just "drag and drop" the |
| Drives before distribution include things like PDF | | | | bookmark of your website from your browser to the |
| versions of sales brochures or price lists, PowerPoint | | | | memory stick and that's it. What you should then see |
| presentations, Movie files, audio files and other | | | | is a link stored on the USB Flash Drive that when |
| Microsoft Office files. | | | | clicked will open you web page. |
| These files can either be "locked" onto the stick so | | | | Don't ignore the opportunities to load data onto your |
| they can be viewed or copied but not deleted. Or they | | | | memory sticks even if it's something as simple as your |
| can be loaded without any protection so that they user | | | | web site URL. After all you're paying for the memory |
| can delete them when they have finished with them | | | | storage on the USB drive so you ought to make best |
| and then make full use of the available memory on the | | | | use of it. |
| stick for their own use. There are two schools of | | | | |