| If you want to promote various types of products on | | | | 8% above $25 to $100 plus 4% above $100 to $1,000 |
| eBay, you can consolidate them all into an eBay store. | | | | plus 2% thereafter. Most likely any infoproducts you |
| The advantage is that a buyer can be directed to your | | | | sell will be in the 12% range plus an addition 8% for the |
| eBay store and you can make multiple purchases | | | | remaining closing balance on infoproducts that sell at |
| from one sale if they decide they like your | | | | between $25.01 and $100. |
| infoproducts. There is still some debate as to whether | | | | Every time you have an auction listing, buyers will see |
| infoproducts will be allowed in eBay store formats, but | | | | a little red door next to your name like this: |
| the guess is that they will only be allowed as classified | | | | It is an invitation for them to enter your eBay store |
| ads. You can place those classified ads in your eBay | | | | where they will find more inventory just waiting to be |
| store and thus direct buyers to your digital downloads | | | | purchased. What's nice about having an eBay store is |
| as well. So, this is the best time to start converting | | | | that you can also start to associate yourself with a |
| your infoproducts into all sorts of interesting physical | | | | particular brand, unlike your auction listings which may |
| products that people can purchase: flash drives, | | | | be randomly listed. You will have a set number of web |
| CD-Roms, and paper books and reports. And, since | | | | pages to make an impression on your buyers and |
| you will have various formats of the same | | | | persuade them to buy something. You can |
| infoproducts and less competition you can expect to | | | | cross-promote related products from your eBay store |
| make more sales from this policy change. | | | | in your auction listing and thus sell more. |
| The startup costs for an eBay store are not that | | | | EBay stores give you a taste of what it is like to do |
| great, although you do need specific criteria to qualify | | | | Internet marketing while someone else holds your hand |
| for opening one. You have to already have an eBay | | | | (eBay). They have areas to help you with email |
| seller account established with at least a feedback | | | | marketing and store management. You will be a part |
| score of 20, or be id verified, or finally, have a Paypal | | | | of a community dedicated to building up their |
| account in good standing. You will have to subscribe to | | | | businesses and who can offer valuable advice on how |
| eBay stores on a monthly basis but the fees are not | | | | to do just that. You can even offer special discounts |
| that expensive for a basic package: $15.95 as of the | | | | or free shipping from your store to help you compete |
| writing of this ebook for stores that expect to manage | | | | effectively in the marketplace. |
| less than 250 listings a day. | | | | One word of caution as you start to do more mass |
| EBay offers several different packages from basic to | | | | selling. You will want to keep a close eye on your |
| premium and anchor stores that allow more listings, but | | | | feedback score. If you drop below 98% positive |
| also cost more. Insertion fees are lower for eBay | | | | feedback, eBay will take you off their Powerseller |
| stores, however, ranging from $0.03 to $0.10 and they | | | | program. So, while it's nice to have an eBay store, you |
| last for 30 days instead of 10 days. The reason for | | | | should prepare to have a delivery system that is |
| this is that they have a lower visibility than online | | | | streamlined and can handle multiple orders as they |
| auction items and fixed price items. The final value | | | | come in. Otherwise, trading an eBay store for your |
| fees are higher when compared to individual auction | | | | Powerseller status isn't a good deal. You want to keep |
| listings. They start at 12% of the closing price up to | | | | them both in good standing. |
| $25 of sales price and go up to as high as 12% plus | | | | |