| Tag Heuer has teamed up with Automobili Lamborghini | | | | with its limited edition number while the keyboard is |
| to create a new luxury limited edition Tag Heuer | | | | customized with Automobili Lamborghini's trademark |
| Phone, known as the MERIDIIST Automobili | | | | Taurus bull on the steel central button. The MERIDIIST |
| Lamborghini. In a tribute to the year Lamborghini was | | | | Automobili Lamborghini phone is luxuriously crafted and |
| launched, only 1963 phones will be available for sale. | | | | detailed, marrying the most prestigious materials and |
| Inspired by the mythic Lamborghini Murcielago, TAG | | | | advanced components in the watchmaking and |
| Heuer, the world leader in luxury sports watches and | | | | automotive worlds. The display is made from 60.5 |
| chronographs has teamed up with the famous Italian | | | | carats of scratch-resistant sapphire crystal. Its battery |
| super sports car manufacturer to create the | | | | life is unrivalled and offers a seven hours talk time or |
| limited-edition MERIDIIST Automobili Lamborghini phone. | | | | 28 days standby power. "The MERIDIIST Automobili |
| In tribute to the year Automobili Lamborghini was | | | | Lamborghini phone epitomizes TAG Heuer consistency |
| founded, 1963 pieces of this finely-tuned device will be | | | | in inspiring and framing its diversification, combining |
| sold worldwide. The phone is crafted from titanium and | | | | technology and design, and partnering with the best |
| crystals with a top coat of stainless steel. The | | | | sports car brands. We are very proud of this new |
| keyboard features the bull logo for Lamborghini while | | | | partnership with such a great brand as Lamborghini" |
| the back of the device is engraved with the phone's | | | | added Jean-Christophe Babin, President & CEO |
| limited edition number. Features include 28 hours of | | | | of the TAG Heuer Group, unlike vertu. The excellence |
| standby time, 7 hours talk time, 2 megapixel camera | | | | of the finished product is guaranteed through the |
| sensor, music playback, 2GB, USB compatible, 2 LCD | | | | involvement of the TAG Heuer communication |
| screens, web browser and built in modem. "TAG | | | | instrument's licensee ModeLabs Group who provided |
| Heuer has revolutionized first timekeeping and now | | | | its expertise and know how in the development and |
| luxury mobile phone industry by finding technological | | | | the manufacturing of exclusive tailor made handsets. |
| inspiration in professional motor sports and Grand | | | | The TAG Heuer MERIDIIST Automobili Lamborghini |
| Tourism cars," said Steve Amstutz, General Manager | | | | phone will be available in November at selected TAG |
| for TAG Heuer Communication Instruments. Housed in | | | | Heuer and Lamborgini retailers. About TAG Heuer |
| black titanium carbide coated 316L stainless steel, the | | | | TAG Heuer, the global leader in prestigious sports |
| design of the Tag Heuer Meridiist Automobili | | | | watches and chronographs since 1860, is currently the |
| Lamborghini phone references the super sports car | | | | flagship brand of timepieces of the LVMH group. TAG |
| down to its famed signature on the battery cover - | | | | Heuer is the first watchmaker ever to master luxury |
| the same as on the Lamborghini Murcielago LP 640's | | | | chronographs with an unsurpassed precision of 1/10th, 1 |
| V12 engine block. The back of the device is engraved | | | | 100th and 1/1,000th of a second. candy-plm. |