The Evolution of the Promotional Keyring and Key Fob

Firstly, (for those of you who are don't know yet!), acalculators, flashlights, penknives, bottle openers,
key fob is a useful item attached to a set of keys tosecurity tokens, discount cards, and USB flash drives.
provide better grip and ease of identification - or to actA Typical keyring will display a short message or logo
as a personal statement! An American man named Glinked to a group affiliation. These messages are well
Herluf Johnson from Oregon invented Keyrings in 1922.thought out and are an efficient way of reaching
The patent was issued for a keyring that wastarget markets.
extremely simple to mass-produce and extremelyAs electronic technology continues to become smaller
practical in that once your keys were added to theand cheaper, miniature key-fob versions of previously
keyring, they would never fall off!larger devices are becoming increasingly popular. The
Not long after the invention of the key ring, peoplemodern day keyring is no longer just a piece of plastic
began adding other useful accessories to keyringswith a small message insert. Now digital photo frames,
other than just their keys - the key fob was born.simple video games, USB flash drives and keyless
Although the true origin of the word 'fob' is unknown,entry systems all dominate the keyring world!
certain studies show that the word may be linked toEven in recent years technologies in key fobs have
the German word 'fuppe' meaning 'pocket'. Somecome a long way. Take for example early electric key
believe the word originated from watch fobs (anfobs for un-locking cars remotely. Using infrared
ornament attached to the pocket-watch chain), whichtechnology, they required a clear line-of-sight to
existed as early as 1888. These days we use thefunction and at the time, they could be easily duplicated
word fob to describe a variety of items including, keyusing a programmable remote control allowing thieves
chains, car starters, garage door openers, and keylesseasy entry to your locked vehicle. Recent models now
entry devices.use radio frequencies, which are harder to copy and
In the 1950s and 1960s with the improvement of plasticdon't need line-of-sight to operate. Believe it or not,
manufacturing techniques, promotional key fobsmodern car key fobs can sometimes be confused as
became more and more unique. Businesses couldweapons! Nathan Rau, the proud owner of a 2003
place their names on 3d promotional keyrings for aAudi A4 found this out in April 2006, when he was
fraction of the price of the standard metal keychains.arrested for possession of a concealed weapon -
Fobs vary considerably in size, style and functionality.police confused his car keys for a switchblade!
Most commonly they're simple, small and made from aKeychains are small and inexpensive enough to
smooth metal or plastic. They help you avoid a fruitlessbecome efficient promotional items for large
scramble through your pockets or purse to find acompanies and business' to hand them out by the
single key, because the key fob, with its smoothmillions. Key fobs are not fobs arguably tell tales of a
ergonomical design is always easy to locate, andperson's life - what shops they shop in, what cars they
always easy to grab.drive, what companies/charities they support and the
You may think that all keyrings are simply aesthetic,type of person they are - organized, messy, clean or
but that's not always the case. They're oftendirty!
manufactured to work as small tools like compasses,