| The golf equipment and clothing market is a multi-billion | | | | Golf bag. These super little promotional products are |
| pound global market, which given that there are | | | | facsimiles of the real thing just a little smaller and of |
| reckoned to be in excess of 30 million regular golfers | | | | course they're fully functional USB flash drives. |
| worldwide is not surprising. Like many sports several | | | | The beauty of these products is that the manufacturer |
| key brands tend to dominate the market albeit these | | | | can pre-load onto the flash drive all of their product |
| brands tend to fragment into clubs, golf balls, clothing | | | | range, technical data sheets, video's of the product in |
| and accessories. | | | | use, testimonials from professional players, details of |
| Some of the most recognised brands include: Dunlop, | | | | local stockists, links to their web site and so on. Rather |
| TaylorMade, Adidas, Ping, Titliest, Callaway, Wilson, | | | | than hand out lots of glossy but heavy and expensive |
| Nike and Mizuno. Every player will have their favourite | | | | marketing information its far easier for all concerned to |
| clubs manufacturer, favourite golf ball manufacturer | | | | have this information on a small, handy and |
| and so on and these global brands commit millions of | | | | imaginatively produced flash memory stick. Easier for |
| pounds each year on R&D, design and sponsorship to | | | | the recipient as they won't be burdened with lots of |
| make for example their particular golf clubs or golf | | | | brochures to lug around the show and easier for the |
| balls the preferred choice of the golf community. | | | | giver as their print costs, storage costs, transport costs |
| With every manufacturer scrambling for consumer | | | | etc. will all be dramatically reduced. |
| spend in the midst of tough economic times its | | | | Because USB flash drives are incredibly popular |
| interesting to see the innovation now creeping into the | | | | products they will be welcomed as promotional gift |
| advertising and marketing plans of many brands. | | | | and unlike CD's or DVD's they will be used. Done well |
| Nowhere is this more evident than in the use of USB | | | | they'll also generate a real level of interest and |
| flash drives. Of course they are not using just any old | | | | "chatter" which is precisely what any good promotional |
| factory designed flash drive with their logo printed on, | | | | product should deliver. |
| no, they are commissioning fully bespoke flash drives in | | | | Custom flash drives, can be manufactured in any |
| the shape of their equipment. | | | | shape and in a range of different materials. Pricing is |
| So, next time you're at the London Golf Show or the | | | | just a little more than a standard flash drive you just |
| Scottish Golf Show or any Golf Show for that matter | | | | need to allow a week or so more for their |
| don't be surprised to coaxed onto a trade stand with | | | | manufacture. |
| the lure of a Custom USB Golf Ball or a Custom USB | | | | |