| 1. Choose the right stick : There is nothing better than a | | | | impressive in a great looking box or tin. If its simply a |
| product that looks like it has been designed for | | | | promotional giveaway then as a general rule you don't |
| purpose and nothing worse than one than one that is | | | | need to go to the additional expense of packaging. |
| not fit for purpose. Material, shape and colour options | | | | 7. Choose the right accessory : Key rings, karabiners |
| are the fundamentals to consider | | | | and lanyards are always great ways of enhancing |
| 2. Choose the right capacity : There is a delicate | | | | your branded product by making it more functional and |
| balance between choosing the correct capacity and | | | | easier to carry. In the case of the lanyard, this too can |
| the budget available for your Branded USB Memory | | | | be branded to increase your marketing potential. |
| Sticks. The cheapest sticks are normally the lowest | | | | 8. Choose the right timeframe : Please, please, please |
| capacities and these are often used as promotional | | | | leave your self enough time when considering a |
| giveaways. If you want to add company data to your | | | | purchase of Branded USB memory sticks. They are |
| branded USB, it is important to make sure that there is | | | | not produced overnight and in the majority of cases |
| sufficient space, not only for this data, but also enough | | | | they are manufactured in the Far East. This means |
| space remaining to make the stick functional for the | | | | you need to allow at least 14 days from the approval |
| user. Its all about balance - there's no point paying for | | | | of a graphic proof to the production and delivery of |
| memory that you don't necessarily need to promote | | | | your final product. However in some cases, suppliers |
| your product or company effectively. | | | | will hold blank stock, which can be printed but be |
| 3. Choose the right logo : This may seem strange | | | | prepared to pay more to have them branded locally |
| considering that you would normally use your | | | | 9. Choose the right price : Surely the cheapest price is |
| corporate branding but how you apply this logo to the | | | | always the right one. This is not the case and there |
| memory stick is vitally important. The size, positioning | | | | are certain factors to be consider when investigating |
| and colour combination within the logo can improve the | | | | prices for your branded USB memory sticks. Firstly, is |
| effectiveness of its visual impact. | | | | the chipset in the USB brand new, don't be afraid to |
| 4. Choose the right branding options : Spot printing is | | | | ask. Secondly, does the price include a warranty, if so |
| not the only option. Logos with colour blending can now | | | | how comprehensive is it? Finally, does the price include |
| be printed using digital print technology. Laser engraving | | | | all of the costs, i.e. Artwork setup, production and |
| on metal-cased sticks is a professional looking, long | | | | delivery? |
| lasting option and embossing on leather USB's are a | | | | 10. Choose the right company : Last but certainly not |
| couple of other ideas that more and more people are | | | | the least important is choosing the right company to |
| starting to use | | | | supply you with your Branded USB memory sticks It is |
| 5. Choose the right artwork : Providing the artwork in | | | | of utmost importance that you choose a reputable |
| the correct format is essential to ensure that the | | | | company that has an established reputation in the |
| quality of the branding on the finished article is of the | | | | marketplace. There are far too many people trying to |
| highest quality. Vector shape logos are by far the best | | | | make a 'quick buck' from unsuspecting customers so |
| quality and never lose any sharpness irrespective of | | | | don't be afraid to ask for testimonials from companies |
| how big or small you make the logo. These logos are | | | | they have supplied to. Pre and post sales support from |
| normally found in EPS or AI format | | | | designated account managers will help to ensure that |
| 6. Choose the right packaging : If you USB Memory | | | | whole process runs smoothly and you are provided |
| Stick is a "corporate gift" then it will look more | | | | with the correct information from the outset. |