| As a business owner you need to know that your | | | | some fun. You can dress up or wear the promotional |
| community is one of your biggest resources. You have | | | | tshirts, whichever just go and get some attention from |
| to get out in your community to make your business | | | | the community. |
| known whenever you open a business or even while | | | | Additional holiday events such as craft shows are also |
| running one that has been there for a while. There are | | | | a good event to go to. Your focus should be on |
| a number of business owners don't do this, they open | | | | advertising as these events are not tradeshows, so no |
| a business and sit and wait for the customers to | | | | scheduling appointments during the craft fair. Just relax |
| come in. But in order to be successful you have to get | | | | and have imprinted promotional gifts to give out while |
| out there so your community will know who you are. | | | | you are there. One good idea is to buy some logo |
| To get really involved you get out into the community | | | | shaped cookie cutters, create some cookie bags, |
| and this is the perfect time of year to begin a | | | | close the bag with a pretty curl ribbon and have your |
| advertising campaign for your business. There are | | | | business card on it or attached somehow. This is a |
| always community events scheduled during the holiday | | | | great way to increase your business recognition by |
| times of October, November and December, and so | | | | using some sweets that everyone wants. |
| it's the time to get out there and improve your | | | | It is important to think through the promotional items |
| business presence. Don't wait, now is the time to start | | | | that you will distribute at these events because candy |
| your involvement. | | | | and cookies may only be appropriate for certain |
| A great way to begin is to order promotional toys or | | | | groups of people and businesses, if you are promoting |
| candies to be ready for the Halloween time. There will | | | | a health office you may wish to find other more |
| be opportunities for your business at the mall trick or | | | | suitable items to imprint your business logo on. Be sure |
| treats or Safe Halloween events sponsored by most | | | | that you keep in mind the impression that you will |
| communities. So your business should be at these | | | | make with these items. |
| events for advertising and to give you and your staff | | | | |