| What makes a good imprinted product to give away | | | | estimated that a flash drive can last in excess of 10 |
| at a trade show? If one looks at the imprinted | | | | years! In addition they are portable and can hold a lot |
| products that they have collected and kept, they tend | | | | of information and data. For example a high capacity |
| to have a few characteristics in common. For one, | | | | flash drive has the storage equivalent of 91 CD's or 16 |
| they have a high perceived value. People typically don't | | | | DVD's! |
| throw anything away that they believe to be valuable. | | | | Besides being reliable and portable, flash drives also |
| Secondly, they tend to use those promotional items | | | | have a high perceived value. Today, many types of |
| they have on an on-going basis. If it is of no use to | | | | flash drives are available - swivel drives, drives |
| them, they put it aside or discard it all together. Thirdly, | | | | encased in metal, plastic, wood, or high grade leather |
| those items tend to be both durable and reliable - they | | | | cases. They come in all shapes as well - round, |
| have served their recipient over the long haul without | | | | square, rectangular, or can be manufactured to be |
| failing. In addition to the above, good imprinted products | | | | shaped like any product. They can also serve a dual |
| are tasteful and carry an attractive message. The | | | | use - flash drive pens, flash drive mp3 players, etc. |
| most expensive imprinted item around can look cheap | | | | With all these options available, USB flash drive |
| if the artwork is poorly done, or the message is in bad | | | | manufacturers are taking great care to present their |
| taste. Finally, they have that "Wow" factor - one that | | | | items in a very sleek, streamlined, high end manner. |
| leaves the recipient's eyes gleaming and the | | | | Couple that with their usefulness and variety of |
| competitors burning with envy. | | | | imprinting options and flash drives become a valuable |
| The above reasons are why one of the fastest | | | | product in the eyes of the recipient. |
| growing premium imprinted promotional giveaways are | | | | Now, given the benefits of USB flash drives, how can |
| USB Flash Drives. Flash drives are really unique items | | | | they be successfully integrated into a trade show? |
| that help to complement our reliance on technology to | | | | Some trade shows can have quite a few attendees, |
| get the job done. They can store movies, music files, | | | | so giving a flash drive away to all booth visitors is not |
| and countless amounts of data and can easily be | | | | practical. So, it's important to develop a strategy that |
| carried anywhere. Salespeople like them because | | | | will identify high potential prospects from those visitors |
| when they are traveling, they can securely carry their | | | | who aren't serious buyers. This way, USB flash drives- |
| presentation on it and easily access that information at | | | | that have been loaded with product literature/sales |
| any copy shop or hotel business office. Why have | | | | presentations - can be given to those high potential |
| USB Flash drives gained such wide scale acceptance? | | | | prospects and another imprinted item can be |
| Let's explore this briefly. | | | | developed to give to those attendees that are just |
| Flash drives are reliable. They don't fail often. It is | | | | browsing. |