| In the very beginning stages of building my business, | | | | - networking via online discussion groups comprised of |
| my own coach at the time shared with me his version | | | | people in their niche |
| of how to best market a coaching business. He called | | | | - writing and submitting articles of interest to their niche |
| it a Marketing Pie, and each slice of the pie | | | | - networking at offline events where their niche 'hangs |
| represented one type of marketing tactic. His advice | | | | out' |
| was to create something similar for my own business | | | | - holding a free intro teleseminar for people in their |
| to keep a steady stream of clients and customers in | | | | niche |
| my funnel. | | | | - holding a live free introductory talk for people in their |
| I followed his advice and still do today. It's the simplest | | | | niche |
| method to follow and it works. | | | | - be a speaker at events that their niche attends |
| Here's how to create your own Marketing Pie: | | | | - Publish an ezine for their niche |
| 1. Think about and research all the ways you can | | | | - Be a guest expert on podcasts/radio shows for your |
| reach your niche and make a list of them. | | | | niche |
| 2. Take a sheet of paper, draw a big circle in the | | | | Then for each of the slices, we attach a schedule to it. |
| middle, and draw 4 lines to create 8 slices. | | | | So, for example, if my client wants to publish an ezine, |
| 3. Write in one marketing tactic in each slice of the pie. | | | | we may decide they will send it out once a week. If |
| 4. Give each tactic a schedule to follow. | | | | they decide they want to give a free intro talk, we |
| 5. Start implementing each slice, one at a time. | | | | may decide they will offer it once a month. |
| Here's an example you can follow: | | | | The trick to any marketing is consistency. You can't |
| When working with my private clients, I have them | | | | just do something once and expect to reap rewards |
| create their own marketing pie on a worksheet I give | | | | from it - at least not consistent, long-term ones. That's |
| them that has a big circle with 4 intersecting lines | | | | why putting your slices on a repeated schedule is so |
| across, which creates 8 slices of the pie. | | | | important. |
| In each slice, I ask them to write in one marketing tactic | | | | Once you start following this method, try not to get |
| they currently use. For example, 'speaking' might be | | | | comfortable only implementing one or two slices of |
| one, or 'writing and submitting articles' might be another, | | | | your marketing pie, even if they seem to work for |
| or 'holding free teleseminars' may be another. For any | | | | awhile alone. The best way is to start with one or two, |
| leftover slices, we fill in those with marketing tactics | | | | and once those are working well for you, add another |
| they are both interested in implementing in their | | | | and another, until you have all your slices working for |
| business and that speak to their strengths (like doing a | | | | you simultaneously. If you do that, you'll enjoy a have |
| live presentation v. a written interview). | | | | an abundance of clients and customers all the time! |
| A client's marketing pie could include: | | | | |